Jersey Mike’s Brand Manifesto

Jersey Mike’s is a brand that believes: In the value of ingredients, in the virtue of intention, and in the idea that making a sub sandwich and making a difference can be one and the same.

At Jersey Mike’s, we offer a sub above – one that’s measured in more than inches or seconds ‘til served. We carefully consider every aspect of what we do – every slice, every sandwich, every store – we provide our customers with sustenance and substance too.

We start with a strong foundation: the kind of high-grade ingredients you’d use yourself if you could. Premium meats sliced on the spot, the freshest vegetables…a hot grill always ready and delectable bread baked throughout the day. And then…there’s the juice. Red wine vinegar and olive oil.

The juice. It’s what turns good into great, better into best, and it elevates our sandwich to the highest level. The juice is the active ingredient in a sub above. It’s an exquisite zing… a splash of extra and unexpected.

Of course the concept goes beyond sandwiches: Life is better with juice too.
A little added effort, a splash of extra and unexpected, elevates everything.
So we take the time to know your name. We enliven where we can. And when we ask “how can we help?” we mean it.

After all, helping is who we are. It’s not an angle and it’s not an act. We don’t give to get, we give to give: Our passion, our time, our talent, and our attention…we always have and always will.

We believe staying true to your roots is critical. Your history, after all, is a running start for your future. The key to authenticity is this: Remember where you came from, remember where you’re going, and choose the straightest line between the two.

If you’re good, be good always.
If you’re true, be true always.

And if you’re the best submarine sandwich on the planet,
be the best submarine sandwich on the planet always.

Jersey Mike’s.
Help nourish. Help flourish. Be a sub above.